I’ve been writing in speculation on blogging for almost 4 years now. I have pondered what blogging is and what it is not. More than that, I have passed judgment through words on what respectable bloggers are and what they are not. In the process, I think I have been a little of all the things I’ve despised. There is an upside of all this however, I have let the meaningless stuff fall away and have focused on what matters. Because I have done this, I feel qualified to describe the kind of blogger to be.
Let me start by saying what kind one should not be. An automated blogger is to be despised. This is pretty self-explanatory but basically it means the coward blogger who has nothing to say nor inspiration to spread. These blogs are all over the place and some people even make some money at them. Unfortunately for them though, people catch on fast and expert seo with good keywords tend to burn out when blogging is automatic. Another type one should not be is the emotional gusher. Need I explain the lack of appeal these hold?
There are other types to avoid but I leave it for you to think about. The type of blogger I have become and strive to remain is one who writes from an area of specialty or expertise and works blogging into her/his routine of life. This causes less headaches and produces a blog that is much more interesting. If you can monetize this type of blog you are set because it is integrated into what you do, automatically.
My wife talks to me a lot about presentation of her crafts and foods she makes (yes, I am a lucky man folks!). She is a stickler for making just the right presentation. She has been known to spend hours finishing a tray for company or a project for work. Though I usually roll my eyes and tell her she has OCD, (that is a joke folks), I see the value of presentation with food, work, and of course “blogging.”
Okay, so my first suggestion is hypocritical. I rarely use these. It doesn’t mean I don’t love reading posts with sub-headings. Sometimes, I’ll admit to you that all I end up reading of a post are these. I am sure I am not alone in this so choose them well. They may be the only post your audience ever reads. Here is a classic example of powerful sub-headings in a post by my blogging friend Michael Kwan.
Break up long paragraphs into smaller ones
This one I do try and practice with every post. We can argue as to how many sentences a paragraph should be but currently I am averaging about 8-10 sentences a paragraph. I am flexible on this number. As I said, I am not sure how many sentences make a good blog paragraph but I am sure we should think about it and experiment with it. Science tells us the human brain likes “small meals.” Making a blog post that is one long piece of prose is like traffic suicide.
There are other aspects of presentation I could get into such as themes and ad integration, but I’ll open up the floor to discuss these two aspects first. How do you use sub-headings and paragraph breaks in your blogging?
Walt at Random has a borderline “classic” post that chronicles Technorati’s blog and post counts the past few years. It’s staggering how many blogs they count while so few are actually actively posted to. Walt writes (italics mine):
In April 2007, Technorati counted an average of 1.5 million posts per day.
In June 2008, Technorati counted an average of 900,000 posts per day: 40% fewer.
Extending back, Technorati reported 1.2 million posts per day in April 2006?and 900,000 in August 2005.
Here?s an odd figure: In August 2005, Technorati reported 14.2 million blogs and said 55% of them?or 7.8 million?were active. If that?s right, then the active blogosphere is basically where it was roughly four years ago, but with a whole lot of churn in between.
That also comes out to about one post every eight days for the active blogosphere (although of course the average doesn?t exist?1.5 million blogs had posts in a seven-day period)
So folks, once again we see that blogging is not something just anybody can do. This “gold rush” attitude of getting your credit card out and buying web space isn’t turning into gold for just anybody. In fact, it’s not turning into gold for hardly anybody.
So where do you stand?
I don’t know about you, but I blog because I enjoy it. There is something amazing about broadcasting words immediately to the masses that gives me a sense of importance as well as responsibility. When a cause somes along, I have 4 blogs to post on about it. When there’s an opportunity to make some money, my blogs are like fishing nets out there capturing opportunity. Are you like me? I feel what is happening is kind of like a shakedown, or a gatekeeper situation: the truly talented and intelligent bloggers are making a way for themselves that can’t be broken. The weak-skills, money-driven folks unwilling to hang in there are falling by the millions.
If you know how to open your admin section and craft a post with pictures and links in it, you have the skills to start. If you know far more than that and you are posting regularly to your blog, pat yourself on the back because you are a rarity now. Just hang in there and you may find a little farther down the road that people will call on you and they may have money! They will not call on you because of your grand ideas or connections in the industry. Instead they will call upon you because you have hung in there and proven yourself an established blogger.
If you liked this post and it’s message of encouragement to bloggers, please feel free to stumble it
Okay, I want to especially thank Justin, an Apache engineer, for helping me out with some backlinks tracking issues. It pays to have contacts in blogging!
Here are my 3 tips for better content:
1) Don’t create blog topics, Be open and let them come to you. Carry a yellow pad on a clipboard and/or an mp3 voice recorder with you. A lot of the new cell phones now have that function. (I have the new Walkman phone and it does).
2) Keep your sentences and posts as short as possible. Make this question your mantra: “Is there a better way to say the same thing only shorter?” With that in your system of composition, you cannot go wrong.
3) Write whenever you have an idea even if that means multiple posts per day. You have some options here. You can future-time-stamp posts through the WordPress admin or you can just publish them. Put no limitations on your urges to blog, especially at the beginning. When you start getting text-link work or recent Sponsored posts you will be glad you have so many posts to insert them in and place in between. I could explain what exactly I mean by that but it would take another post.
To new bloggers out there: Want to do the same as I did almost 3 years ago and start a self-hosted blog? Want to become a successful blogger? Want to get paid to blog? Break away from the crowd of free-hosted blogs. Questions? Feel free to leave them in the comments. I reply to all my comments.
It is more or less common knowledge in the blogging profession that a blog in a certain niche will make more money than a “journal.” When deciding what your blog will be about, there are a few things you can do to help. One thing to do is decide what topic, or niche as the blogosphere would call it, just flows through your mind daily. For example, in my case, I think about teaching all the time. It’s my job! This means I get topics for posts about every hour or even more often than that! Once a blog is setup, I don’t have to work very hard to come up with inspired and authoritative posts. Key words being “not work very hard!”
I see a lot of blogs that attempt to be all things to all people and it’s not a mystery to me why their traffic and subscriber numbers stay low. These types usually counter with: “I don’t care who reads my blog.” Hmmm, I’ve spoken to this statement many times publicly so I won’t give a rebuttal here. Summary? “Get a journal and keep it under your bed then.”
Spend some time with a broader mission statement but make your goal to narrow your niche. The ideal situation is when you are writing directly from your life as you know it. People who want to hear about your subject just naturally read and the advertisers fight to get on board as that process is going on. If you are worried about limiting yourself with a niche, have a few blogs. BUT, I suggest you develop them one at a time. Has something like this ever annoyed you as much as it has me?
Someone emails you:
“Please support a starving dad” (or starving mom, soccer mom, whatever the heck else they beg with) by visiting my blogs!
Change is a constant with me and blogging, anybody who knows my online work can attest to that. But through testing and trial error, I have learned some constants. When I determine one, I put it on all my blogs. When I started back in December of 2006, I had no clue what social media was or, for that matter, what pagerank or 777 “writeable” permissions meant as well.
Now, I know … well, more about blogging. Here are a few constants of good blogs I have noted:
First of all, I am keeping it simple. There was a point I used “Kubrick” on all three of my blogs at the time. I only altered the header photo. It was a dream as far as maintenance but I learned that was a bit too simple. I still have simple themes with minimal sidebar distraction.
Second, I am making my blogs readable and catchy. Minimum of 100 words a post and paragraphs broken up by subtitles in bold to keep the reader’s attention. I don’t always do this but I recognize my readers’ time is valuable and that I need to get on with my point.
Last, I am featuring companies and doing sponsored posts on my blogs. This is a new and real marketplace of our times. If you are making fun of it, you should stop and view it as a profession. It is not for “blogs that suck.” It takes a lot of work to get work from these companies. There are companies that pay you to blog.
Over the past two years I have doing well at adhering to my CAN Blog Stats System. It is going quite well and keeping me focused on what I know is important.
Can you think of a constant(s) of good blogging? Let us hear it in the comments.
Restoring your blog’s files or database after a crash or something else is something you hope you’ll never have to do. Still, it is something you probably will have to do at some point. You need to know your method to get it done.I currently run 8 valuable blogs so I can’t afford to just say, “Oh well.”
After years of trial and error backing up databses (mostly error) I have finally arrived to a method I feel is superior to any I’ve yet run across. It involves no plugins and I use it for my WordPress self-hosted blogs.
1) Login to Cpanel (this assumes you have a Cpanel interface).
2) Go to File Manager
3) Select the Worpress blog folders you want to backup and click “compress”
4) Click to reorder the files by type so you see all the compressed folders at top.
5) Select the wordpress blog folders you want to download for backup, download them to your computer.
6) Now for the databases … go to the backup wizard selecting sql files. My path to it looks like this:
I’ve noticed that blogging draws people for a million reasons, it isn’t just the desire to share your life online anymore. But whether you are looking to make money or just experimenting with a journal, there are three areas you’ll want to increase. I use the acronym CAN to identify them.
C stands for Circulation. This is the number of references to your blog in the form of links. It is known by several names: backlinks, inlinks, blog reactions, linkbacks, and sometimes trackbacks (though those are falling out of use). Here are a few things you can do to increase circulation:
As you read, save links for speedlinking, or linking out to them in your posts. This by itself will not increase your circulation but people will stop by your blog if you reference them most the time and most the time, they will reference you back. It’s a great way to make circulation friends quickly.
Take “Nofollow” off comments. In the same way, those who see their comments are linking back to their site will be noitified and this is likely to get them back to your site as well as returning the favor of linking to their site. You can find out how to do this in a simple Google search of your blog platform. In WordPress there are plugins.
Submit articles to Article Avenue and the like.
Submit your guest posts to social media. When you do a post somewhere other than your own blog, make sure you submit it to as many social networks as possible. This can (and does) ultimately lead readers back to you
A stands for Analytics. This is the traffic of visitors to your blog. Here’s what you can do to keep that number rising:
Do a series post like “Blog Tip of the Day” or other “…of the day” or your choice to keep people coming back.
Ask a few friends to announce them on their blogs.
Blog-Hop and comment intelligently as much as possible.
Stumble your best of the week (or ask others to).
N stands for Net. This is simply the amount of money your blog makes. The more I blog, it seems the less I care about this number. It seems to grow so I don’t look at it as much as I used to. To me, it’s all about influence and I think if you’re showing that on the internet, compensation will follow. Having said that, here are some practical steps to making bucks with your blog:
Check for opps. with the companies that pay you to blog.
Work on C and A more.
Be faithful to the opps you get.
Do quality work.
I hope that helps you out with your focus. Blogging is a fun journey and I hope you enjoy it as much as I have. Remember this phrase with regards to blogging: “I CAN!”