Keep doing those hobbies, topics, and pet projects that excite you, even if they bring in little or no money. If you’re a writer, write on that stuff you’re most passionate about, despite the popularity “ranking” of the subject matter. Even something as droll as chewing gum has produced rewards in due time.
I read about Wrigley, the famous gum mogul, tonight on a website. He started selling soap as his main source of income, but kept a secret hobby of making it in the chewing gum market began in his basement. He never thought chewing gum would bring in enough money to be a big business, so he poured himself into the soap as his career. After a time however, the soap didn’t sell as he had hoped. Before long, he would be in chewing gum orbit.
To better market the soap as a novelty, the family started adhering a small package of his tasty gum to each soapbox they sold. After a short time people were buying the soap just to get the gum. You know the rest of the story. Spearmint chewing gum and gum in general is synonymous with his name.
I think the energy in our jobs and in our writing, should not always be spent on what we think will sell, but rather on our pet projects we truly feel invigorated about. We may find, as Wrigley did, that other people like them as well and they may even end up paying us money to continue doing them! Thanks for the life lesson Mr. Wrigley and thank you for Wrigleys chewing gum.