How to Pick a Blog Niche

It is more or less common knowledge in the blogging profession that a blog in a certain niche will make more money than a “journal.” When deciding what your blog will be about, there are a few things you can do to help. One thing to do is decide what topic, or niche as the blogosphere would call it, just flows through your mind daily. For example, in my case, I think about teaching all the time. It’s my job! This means I get topics for posts about every hour or even more often than that! Once a blog is setup, I don’t have to work very hard to come up with inspired and authoritative posts. Key words being “not work very hard!”

I see a lot of blogs that attempt to be all things to all people and it’s not a mystery to me why their traffic and subscriber numbers stay low. These types usually counter with: “I don’t care who reads my blog.” Hmmm, I’ve spoken to this statement many times publicly so I won’t give a rebuttal here. Summary? “Get a journal and keep it under your bed then.”

Spend some time with a broader mission statement but make your goal to narrow your niche. The ideal situation is when you are writing directly from your life as you know it. People who want to hear about your subject just naturally read and the advertisers fight to get on board as that process is going on. If you are worried about limiting yourself with a niche, have a few blogs. BUT, I suggest you develop them one at a time. Has something like this ever annoyed you as much as it has me?

Someone emails you:
“Please support a starving dad” (or starving mom, soccer mom, whatever the heck else they beg with) by visiting my blogs!

yadda yadda

Did I mention you should have a WordPress self-hosted blog? Free blogs will not make you money.

Blog smart. Get a niche, work your personal experiences into it, and work out from that nucleus.

8 Replies to “How to Pick a Blog Niche”

  1. I see where you’re coming from Damien, but all people do not blog to generate a massive following. For many, myself included, just the action of writing personal thoughts and hitting the send button, sharing yourself that way with the world, is such an incredible release of stress.

  2. @Heather: My personal journal is kept under my bed. But I understand and appreciate what you are saying 🙂

    @Jena: I tell people all the time they don’t have to be an expert to make money on a niche blog. I am sure you have interest in a niche you could make money on. For example, my “Postcards from the Funny Farm” is on psychology which is a topic I have no background in other than a fascination with the human mind. That blog makes me over $100 a month. Of course, I make the most with my teaching blog so you are probably correct that authority/knowledge helps author income.

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