I have known for years that the most visited posts I write are those that are “pillar posts” or in other words posts about something specific. For example, I wrote a post about the brain and anger several years ago and it remains one of my most highly visited posts. At the same time, I wrote a detailed post on acronyms for personal development and it gets scant attention. Even though that post is about something, it apparently is not about a very highly searched for something. Then there are my short pithy posts that are about nothing. The “Seinfeld” posts if you will. These are my online diary, my journal. In these I just seek to complete some sort of thought in hopes of growing as a writer and person. The challenge in these is simply to be regular at writing them. I have had posts like this gather huge interest as well, but not as much.
I suppose if you are a celebrity the journal entry is the best to write because people care about the minutiae of your day. I think these posts are valuable because they keep my readers updated on what’s up with me. Most my readers who produce Adsense and other advertising dollars will come in for the pillar posts but I don’t want a blog experience that consists of simply writing pillar content. The online diarist in me seeks to reach out and hopes that over time he will produce “Seinfeld” content that entertains.