My wife talks to me a lot about presentation of her crafts and foods she makes (yes, I am a lucky man folks!). She is a stickler for making just the right presentation. She has been known to spend hours finishing a tray for company or a project for work. Though I usually roll my eyes and tell her she has OCD, (that is a joke folks), I see the value of presentation with food, work, and of course “blogging.”
Okay, so my first suggestion is hypocritical. I rarely use these. It doesn’t mean I don’t love reading posts with sub-headings. Sometimes, I’ll admit to you that all I end up reading of a post are these. I am sure I am not alone in this so choose them well. They may be the only post your audience ever reads. Here is a classic example of powerful sub-headings in a post by my blogging friend Michael Kwan.
Break up long paragraphs into smaller ones
This one I do try and practice with every post. We can argue as to how many sentences a paragraph should be but currently I am averaging about 8-10 sentences a paragraph. I am flexible on this number. As I said, I am not sure how many sentences make a good blog paragraph but I am sure we should think about it and experiment with it. Science tells us the human brain likes “small meals.” Making a blog post that is one long piece of prose is like traffic suicide.