Let’s face the fact as bloggers not everyone agrees on what is valuable to a blog. There are some things that are universal though. I started this series writing about an acronym v.a.l.u.e. and specifically the “V” in value for a blog. I chose the word “visceral” and targeted to a nice short 200 words because so many blogs have posts that are too long and not heartfelt.
In this post, I teach you to make posts that are short and “aphoristic.” An aphorism is a short quote or phrase. Another word for this might be “quotable.”
Writing a blog is unlike writing a book. Readers rarely will “curl up with a good blog.” On the other hand, when they read a book they are more patient and allow more time for ideas to develop. SO, be careful to not fall into the trap of thinking you are a JK Rowling or Eckhart Tolle online. Even if you write that well, you have a different sort of audience that doesn’t want to hang out long.
Here are three tips on how to add value to your blog by being aphoristic:
- Wait to create your title until you have written your 200 or so words in your post. 9 times out of 10 you will have a better title after you have the post.
- As you write thing more in sound-bytes, or lines people could quote. I did that when I wrote: “Readers rarely will “curl up with a good blog.” On the other hand, when they read a book they are more patient and allow more time for ideas to develop.”
- Use the blockquote function as much as possible without being over-the-top.
So now we’ve covered 2 aspects of a valuable blog: 1) visceral, and 2) aphoristic.